Type Murz
Client: Mi LeTaLi

Hooray! I defended my graduation thesis: “Type and Typography” course in British Higher School of Art and Design.

I created my first type! “Murz” typeface is created for a family project “МыЛеТаЛи”, particularly for the second book — “Murz ABC”. The book represents author’s vision of an ABC with texts inspired by modern literature — abstract, eccentric, similar to the talks of grown-ups, yet comprehensible for children. The area of this type application defined its style and graphic nature — friendly, easily readable, peculiar, smiling, positive, looking like a funny fairytale, a little odd, moderately chaste, clear as school copy-books — that’s exactly what charming Murz Antiqua became. Frolicsome, like baby’s tuft, rounded and soft like baby’s cheeks.

To see the type's promo-brochure here